Developing around stadia

From grey space to great place

At Quintain, we understand how to transform stadium-adjacent areas from underutilised, transient spaces into vibrant, mixed-use communities. Our showcase development at Wembley Park, surrounding the iconic Wembley Stadium, is a global standard for stadium-led urban regeneration.

Stadium insights

Masterplanning with a crowd in mind

Quintain’s approach begins with smart, sensitive masterplanning that accounts for:

Event-day footfall and crowd logistics.
Pedestrian safety and flow, using simulations and congestion modelling.
Public realm design that encourages people to arrive early and stay late, turning match days into full-day experiences.

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“I believe passionately that retail and leisure are a powerful catalyst to regeneration and a fundamental component of placemaking.”

Matt Slade

Retail Director, Quintain

A neighbourhood for London

Long range planning

Our award-winning, year-round cultural programme keeps the area vibrant not just on event day but every day. Incorporating public art, festivals, and community events attracting local people and visitors alike.

A fresh approach

Quintain turned Wembley’s surrounding brownfield land and car parks into

A 365-day neighbourhood with homes, retail, leisure, and cultural venues. 

Over 6,000 residents already living in the area, with thousands more homes planned.  

A curated mix of experiences including Boxpark Wembley,  London Designer Outlet, and Troubadour Theatre.   

Removal of the stadium pedway created an additional 12,000 sqm  of high-quality public space for movement, gathering, and leisure.

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Insight report

Our approach

Regenerating stadium neighbourhoods is not simply about proximity to a venue. It demands a sophisticated blend of placemaking, long-range planning, asset management, and a deep understanding of how to transform occasional footfall into sustained vibrancy. Doing it well requires an expert eye and an integrated approach.

Our approach

SPECIALIST SKILLSET

For a unique challenge

Developing around stadia requires a particular blend of expertise: in planning, crowd dynamics, infrastructure, community engagement, housing strategy, public realm design, cultural programming and asset management. Wembley Park proves that when done well, stadium-centric development can deliver vibrant, inclusive, year-round neighbourhoods that not only elevate their surroundings, but set a new standard for urban regeneration.

Construction

Parking

Urban generation

Event days bring enormous footfall and logistical challenges. Quintain’s Pink Parking is more than a parking facility—it’s a model of sustainable urban infrastructure. By combining innovative engineering, environmental responsibility, and cultural placemaking, it supports Wembley Park’s transformation into a vibrant, low-carbon neighbourhood.

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Operational excellence

Wembley Park

Placemaking without asset management is only half a strategy. Around stadia, the job isn’t done when the buildings are delivered – it’s just begun. This commitment to long-term stewardship and stakeholder management is critical to a growing and flourishing community.

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our services

Best in class

Quintain's integrated approach spans visionary masterplanning, sustainable construction, and  strategic property management, all underpinned by a deep understanding of placemaking and long- term value creation.

BTR PROPERTY MANAGEMENT Development Advisory Developing around Stadia masterplanning Construction Delivery

Build to rent property management

Quintain Living’s Build to Rent platform combines expertise, scale, smart design, and hospitality-style service to deliver high-occupancy, tech-enabled rental communities tailored to modern lifestyles

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Development Advisory

Quintain delivers visionary development consultancy; strategically navigating legal, technical, and financial complexities to unlock long-term value and ensure seamless, standout project delivery.

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