Jack Wills, the premium UK fashion retailer, is to open its first outlet store in the capital at Wembley Park’s London Designer Outlet (LDO), bringing its British heritage-inspired wares to the popular retail and leisure destination.
Following on from recent signings Ernest Jones, Levi’s, Sony and Franklin & Marshall, this new arrival is further evidence of LDO’s continued strong progress after a 21% rise in like-for-like sales, and footfall up by 15% to 6.5 million in the year to 31 March 2016.
Jacks Wills, which will begin trading at LDO on 29 April 2016, further complements LDO’s strong branded line-up and is expected to prove a good fit with Wembley’s sporting and events heritage, in a centre located right next to the iconic Wembley Stadium.
Recognised for its high-quality products for a spirited and inspired youth, Jack Wills joins an established branded offer at LDO which includes SuperDry, Nike, Adidas, The North Face, Oakley, Kurt Geiger and GAP. LDO also includes the only outlet stores in the UK for Franklin & Marshall and Sony.
Established by two Devonshire friends, Peter Williams and Robert Shaw in 1999, Jack Wills now operates more than 80 stores in markets including the UK, US, Hong Kong, Kuwait, Lebanon and Singapore.
Sue Shepherd, Centre Manager of LDO, said:
“We are delighted to welcome Jack Wills to LDO, which continues to go from strength to strength. Jack Wills is yet another vote of confidence in the centre and enhances our strong branded line-up. We’re confident that our guests will enjoy having this popular British brand as part of the experience LDO provides.”
About LDO:
LDO is a unique shopping experience in the Capital. Ope ned at the end of 2013, it is the only outlet centre in London and offers shoppers great brands with prices year - round at up to 70% off RRP. Its 50 stores includ e M&S, Nike, The North Face, Superdry, Next, H&M, Kurt Geiger, Clarks and Adidas. Its 20 restau rants include Cabana, Wagamama, Ping Pong, Prezzo and Pizza Express, and LDO also has a nine - screen Cineworld cinema and children’s play park.
Its opening added to a unique combination of attractions in the Wembley Park regeneration area, including Wembl ey Stadium, the SSE Arena, and numerous hotels including the Hilton London Wembley. LDO has firmly established itself as one of London’s most appealing retail and leisure destinations, and attracted 6.5 million guests in the year to March 2016.
About Jack Wills:
Jack Wills opened its first store in Salcombe, Devon, in 1999 and its website went live in 2001. After expand ing in the UK, Jack Wills launched in the US, with stores in Nantucket, Martha’s Vineyard and Boston, in 2010. Two years later, the retailer opened a new flagship store in Kuwait to kick - start Jack Wills’ expansion in the Middle East and followed this with a store opening in Dubai.
In 2015, Jack Wills unveiled new stores in Singapore and Macau, marking its first shops in the Far East outside of Hong Kong. Today, Jack Wills operates more than 80 stores in market s including the UK, US, Lebanon and Singapore.
Enquiries:
Realm
Susanne Morris
Tel: +44 (0)1625 581 591
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Finsbury
Jenny Davey
Jenny Bahr
Tel: +44 (0)20 7251 3801
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Shackleton Property
Rob Fay
Tel: +44 (0)207 183 8573
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