Last weekend, Wembley Park and the Royal Philharmonic Orchestra (RPO) brought live orchestral music to an unsuspecting audience of residents and visitors of Wembley Park.
Nearly 40 musicians from the RPO surprised Wembley Park’s community with their first live appearance since lockdown and the first performance collaboration since we proudly announced that the RPO will move its headquarters to the neighbourhood. Ensembles of string, brass, wind and percussion players performed from a balcony of one of our latest Build to Rent developments, Beton, in London Designer Outlet, and on the Spanish Steps.
The surprise performances form part of a robust year-long cultural strategy we have in place to make Wembley Park a 365-day destination, supporting the long term success of the 85-acre estate. As owner, developer and operator of Wembley Park and landlord for its projected 6,044 Build to Rent homes, it is vital for our business strategy that the estate continues to function as a neighbourhood in its own right, far removed from its previous dependence on event-days.
With unique experiences like the Royal Philharmonic Orchestra’s performances, seasonal event programmes, and day-to-day activity like busking and a curated art trail, Wembley Park is an exciting place to live, work and visit. For residents of our Build to Rent developments, their immediate neighbourhood offers them an engaging, cultural, amenity rich home. That, coupled with the broad range of homes we are developing, supports our ambitious pipeline of Build to Rent homes at the largest site of its kind in the UK. We are offering an appealing long-term place to live with a quality product, service and lifestyle offering that is a compelling alternative to home ownership for a wide reaching demographic.
For instance, the Beton building, from which the RPO performed on a balcony, is designed for the younger generation of renters who want to be in the heart of the estate. The building overlooks the tree-lined Wembley Park Boulevard as well as Arena Square, which is host to Wembley Park’s annual season of outdoor film screenings. Canada Gardens within Wembley Park’s eastern lands, however, has been designed with families in mind with a pirate ship and allotments in its acre of podium gardens. The development will adjoin a 7-acre park that will offer respite from the animation elsewhere on site, the first half of which will open in Spring 2021.
The strength of our Build to Rent estate at Wembley Park lies in the quality of its 42 acres of public realm, the diversity of rental product and the partners (such as the Royal Philharmonic Orchestra) that we are proud to work with. It’s a winning formula that can be best achieved when building and operating at such a large scale, allowing us to orchestrate a neighbourhood that can be loved by many for years to come.
The Royal Philharmonic Orchestra at Wembley Park