London Designer Outlet

LDO is ranked in the top 10 best performing outlets in Europe for the second year running

A relaxing place to shop, eat and save

A place to shop, eat, save and relax

A premium retail and leisure destination, LDO attracts customers to its major retail brands, its choice of popular restaurants and bars, cinema and a range of experiential events, plus the added bonus of serious, year-round discounts in all the shops.

Twice as many visitors each year visit the centre than go to Wembley Stadium connected by EE and The SSE Arena, Wembley, combined.

This year, LDO is projecting annual footfall of 7.0 million

The centre has some 265,000 sq ft of retail and leisure space including 70 outlet stores, restaurants and bars, a nine-screen Cineworld and a large children's play park.

The seven million annual guests come from the neighbouring residential and working population in Wembley Park and the wider, affluent catchment in North London, Hertfordshire and Buckinghamshire. The centre also attracts large numbers of high-spending international tourists.


LDO is one of a small number of ‘new wave’ outlet centres that blend retail, F&B, leisure and residential within an urban setting. James Saunders, Chief Operating Officer


Plenty of places to relax after bagging all those bargains

Plenty of outlet shops, restaurants and cafes to enjoy

The appeal of LDO:

  • Top Guess outlet store in Europe
  • Top 3 Nike outlet store in Europe
  • Nearest outlet centre for 5.8m people
  • Largest catchment for any UK outlet centre
  • Over half the customers are ABC1
  • Some 84% of guests are under 50 years old

LDO’s premium fashion, sports/urban and lifestyle names include Nike, Kurt Geiger, Superdry, H&M, Gap, Lee Wrangler, Ernest Jones, The North Face, Jack Wills, M&S, Skechers and Hamleys.


Huge choice at LDO’s restaurants and bars for lunchtime and evenings

20 restaurants, bars and coffee shops to choose from – most open late

Choose from casual dining restaurants and bars to relax in during a daytime shopping trip, or make a night of it at Ping Pong, Cabana, Nando's, PizzaExpress, wagamama, Prezzo, Zizzi, handmade burger Co, Sugar Dumplin Caribbean BBQ & Bar, Lost Rivers Brewing Co and Las Iguanas.


LDO attracts local and international visitors

LDO attracts local and international visitors

LDO is an important part of many tourists’ trip to London, particularly from China, the Far East, Middle East, Europe and North America. Tax-free sales rose +32% in the year April 2016-April 2017. Of visitors from outside the EU, 23% were Chinese.